Visuals? An antacid commercial might use anatomical diagrams and colored arrows to show how the medication “works,” while a car commercial might feature only real footage of the car.
What about language? A toy commercial might have nonstop, fast-paced yammering, while a diamond commercial might only feature music. Does it have voice over? How much? An infomercial might be nothing but voice over while a fast food commercial might have just a bit or none at all. Think of the kind of commercial you’re parodying and make sure you’re aping the right elements. But not all commercials look and sound the same. The closer your parody looks and sounds like the real thing, the more effective the comedy will be. With any parody, the details are all-important. There’s also a dash of “look how effective fear in advertising is” and “big corporations will smile at you while running a local business into the ground.” The form of the commercial is used to poke fun at commercialism.
What’s strange is the way they advertise - specifically, the way one company can use puffery to imply terrible things about its competitor without every making a straight accusation. The sketch below features a pair of competing grocery stores but there’s nothing weird about the stores themselves.
#Snl commercials oops i crapped my pants full#
Advertising is full of insanity, cruelty, and contradiction… which means its fertile ground for comedy! People in commercials don’t speak or behave like real people, but they’re presented as if they do. They try to appeal to big things like personal identity and emotions in order to to do something small, like sell a bag Cheez-Blasted Cruncheroos. Commercial parodies don’t always skewer real products they can also address the way products are advertised to us.
0 kommentar(er)
